Sales and Marketing are often lumped together. But they're two different disciplines. Both can make a huge impact on your business. So do them well, make the impact a good one
Once upon a time, marketing was as simple as planning radio and print campaigns. While these avenues are still there, technology has created a wide range of options available to us, which increases every day. Choice can be good. However, sometimes it's hard to know what the most effective platforms to use to reach your clients are. Often businesses dive into all of them and end up doing none of them well. In some cases jumping on every platform can actually be counter productive and make if hard to measure effectiveness. You need to be strategic with your marketing.
Before implementing any marketing or sales plan, make sure that your venue and staff are ready to give great service and then your customers will give good reviews. Before the age of social media, people use to recommend or complain to 10 others about their experiences. Now 1 of their 10 is tripadvisor and another is facebook and or twitter, so their audience is far greater. It is crucial to be good at what you do. Word of mouth is and will always be one of the most effective marketing tools you can have and its for free.
There is no winning formula for every venue, but there are some basic foundations that are generic.